A strong culture of continuous development will allow your business to both attract and retain an effective, engaged workforce. eLearning is the perfect platform to develop your staff.

Today’s learners are impatient – and in this case, impatience is a virtue! More than ever before, we’re seeing people in the workforce display a real appetite for continued development within their role. Plenty of companies offer fringe benefits to their staff, but if you want to get the best people – and get the best out of them – you need to offer them development opportunities at all career stages.

In a 2016 survey of 400 employees across three generations (Baby Boomers, Generation X and Millennials), 70% revealed that training and development opportunities impacted their decision to stay in the current job. Millennials were the most notable in this regard; 87% of millennials listed “career growth and development opportunities” as an important factor when deciding whether to stay in their job.

54% of millennials in the aforementioned survey say their loyalty to employers is directly influenced by how much their employer cares about their wellbeing. Additionally, 59% of millennials cite opportunities to learn and grow as extremely important factors when deciding to apply for a job.

That’s why it’s critical to demonstrate your company’s commitment to developing the skills and knowledge of your staff. Show people you care about their development by giving them the opportunity to grow in their careers, and they’ll feel empowered, valued and capable of contributing more to your business. 

In turn, your company will benefit from a group of motivated, loyal staff delivering increased productivity and less need for constant supervision - whilst being far more likely to stay and grow further with the business.

eLearning is one of the best ways to demonstrate your company’s commitment to your staff’s development. It allows you to deliver tailored, personalised and engaging learning content - that’s specifically relevant to your company - directly to your staff. 

Naturally, ensuring the content is relevant to your company and industry is vital to improving your staff’s capability to contribute to your business and grow within the organisation. That’s why so many organisations are choosing to develop their eLearning content in-house – where they’ll have complete control over the content and design.

Article author: Stefan Pereira